I take on hard questions in your org.
I work through complexity by getting close to your culture, customers, ambitions and constraints. I deliver for the whole org as well as empower the teams I work with.
20 years in research and product
Insights and product leadership in fintech. Design strategy in SE, UK and US. Research grounded in ethnographic and UX methods.
Happier teams
Collaborative team leader who enjoys motivating through tough problem to solution spaces. Researchers and designers who go on to lead.
Insight → decision
A segmentation that changed how we sold. A reframe that unlocked a new product category. A 3x price rise customers stayed for. And that's just recently.
Back to building
I build BalconySense in Claude Code. Working with AI turns out to need what a team needs: clear context, decisions written down, and someone still checking the answer against real people.
Cases
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Feel familiar?
- We need some clarity now, teams are depending on it.
- Who are our best customers, actually?
- We think we know what this product is for. Do we?
- Product, commercial and finance are talking past each other.
- We do research and nothing changes.
- Five years of development and still not confident in the direction.